Janet Attard

Small Business Expert and Internet Publisher

Photo of Janet Attard

Janet Attard is a small business expert, author, and content consultant. She has more than 30 years of experience managing, planning, and creating content that provides actionable strategies for starting, marketing, financing, and running small and home businesses.

Content Strategist

Janet founded the Business Know-How small business website and grew it into a popular brand by publishing top-notch small business content and paying attention to SEO best practices. Before the site was acquired by ZenBusiness.com in 2021, it reached millions of people a year without doing any advertising. The Business Know-How content is now incorporated into the blog on the ZenBusiness site. You can see the original BusinessKnowHow website in the Internet Archives.

Prior to creating Businessknowhow.com, Janet ran popular forums and communities on America Online, MSN and the General Electric Network for Information Exchange (GEnie). Her company was also a contractor and subcontractor for the US Air Force Office of Small Business for many years, overseeing the development and management of their small business outreach site.

One of her current projects is expanding the EmailMarketingIdeas.com website to include digital and other marketing strategies to grow small businesses.

Small Business Author

Janet is the author of two widely praised books for small businesses and home businesses: The Home Office and Small Business Answer Book, published by Henry Holt & Company, and Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets, published by Adams Media. (The Answer Book was a Fortune Book Club Main Selection when it was first published.)

Janet has written a number of other books and articles covering a wide range of small business topics including sales and marketing, business startup, hiring employees, business operations, time management and human resources.

Over the years, she has written for and been featured in dozens of newspapers, magazines and online websites and books. Among them: Newsday, The Wall Street Journal Startup Journal, Costco Connection,  Vistaprint, American Express, Forbes, Entrepreneur, AARP website, Insureon blog, Home Business Magazine, and Computer Shopper.

Before starting her own business, she worked as a writer and editor for a daily newspaper and on several other publications.

See this YouTube video for more information about Janet, early online services, early electronic equipment, and the sites Janet ran. The video documents her first 30 years online.

Read Janet’s blog and sign up for her News and Views newsletter for additional small and home business information.

Sign up for the Email and Marketing Ideas newsletter for marketing strategies to grow your business. Business Know-How ® is now a trademark of ZenBusiness.