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Category: Content

How Content Marketing Became a Thing (and Why You Need to Be Doing It)

Content illustrated by blocks that spell out the word content plus descriptions of various types of content.

When I started working as a freelance writer many years ago, businesses and professionals never heard of content marketing. The term wasn’t coined until 1996. But today, the terms content and content marketing have become…

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Published April 16, 2024By Janet Attard

Content Creation and Marketing Guide: Tips and Strategies for Small Business

Infographic showing steps in the customer journey.

Your small business needs to create content and be a content marketer. This guide describes the role of content, the kind of content your business needs, and some ways to use content marketing to get…

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Published April 3, 2024By Janet Attard

How Many Businesses Use AI in 2023

Business Use of AI in 2023 - US Census Bureau

Artificial intelligence (AI) has been a hot topic on social media, in business meetings, in classrooms, and even at some family gatherings this year. It’s been lauded as a boon to business productivity by some…

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Published December 5, 2023By Janet Attard

Generative AI – Implications and Uses for Business

Man using a chat bot

Everyone is talking about artificial intelligence (AI) this year.  Although AI isn’t new, the current buzz is all about generative AI. Generative AI can research, analyze and create various types of content faster than humans…

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Published July 20, 2023By Janet Attard

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