Your small business needs to create content and be a content marketer. This guide describes the role of content, the kind of content your business needs, and some ways to use content marketing to get…
Category: Marketing
How to Build a Personal Brand Without Being Too Self-Promotional
There’s no denying that personal branding is important in business. People like to do business with people they know, or who seem like people they know. That’s always been true. It’s why making one’s personal…
Costly Advertising Error
There’s a missing ingredient in the food ad above – an advertising error that cost a lot of money. Can you spot it? It’s one that might have been caused by haste. Productivity and speed…
Dog(gone) Quality Control Error
This is a package of buns I started to put in my shopping cart at a Walmart store near me recently. When I realized what was actually in the bag, I laughed and put it…
9 Digital Marketing Tips for Small Business
A reader recently sent me an email asking for practical advice on how to make digital marketing work for small businesses. Their need for help with digital marketing is common. Small business owners are usually…