I got a promotional email recently, and above the sender’s signature were the words, “Save a tree, please don’t print.” My immediate reaction was who prints email? With printing costs so high, why would anyone…
Category: Money
Costly Advertising Error
There’s a missing ingredient in the food ad above – an advertising error that cost a lot of money. Can you spot it? It’s one that might have been caused by haste. Productivity and speed…