When I started working as a freelance writer many years ago, businesses and professionals never heard of content marketing. The term wasn’t coined until 1996. But today, the terms content and content marketing have become…
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Content Creation and Marketing Guide: Tips and Strategies for Small Business
Your small business needs to create content and be a content marketer. This guide describes the role of content, the kind of content your business needs, and some ways to use content marketing to get…
How to Build a Personal Brand Without Being Too Self-Promotional
There’s no denying that personal branding is important in business. People like to do business with people they know, or who seem like people they know. That’s always been true. It’s why making one’s personal…
How Many Businesses Use AI in 2023
Artificial intelligence (AI) has been a hot topic on social media, in business meetings, in classrooms, and even at some family gatherings this year. It’s been lauded as a boon to business productivity by some…
How To Fix Small Business Cash Flow Problems
How do you fix cash flow problems in a small business? Solving cash flow problems is a dilemma that many small business owners and self-employed face. Even when the rest of the economy seems OK,…
Save Money on Printing Costs
I got a promotional email recently, and above the sender’s signature were the words, “Save a tree, please don’t print.” My immediate reaction was who prints email? With printing costs so high, why would anyone…
Best Wrist Rest Solution
Over the years, I’ve made a number of purchases trying to find the best wrist rest to use with my desktop computer mouse. I’ve tried working without a wrist rest, too. But even though my…
Generative AI – Implications and Uses for Business
Everyone is talking about artificial intelligence (AI) this year. Although AI isn’t new, the current buzz is all about generative AI. Generative AI can research, analyze and create various types of content faster than humans…
Hiring Older Workers: Advantages, Myths and Strategies
Are you having trouble finding good employees for your small business? If so, hiring older workers could be the way to fill your job openings with experienced, loyal employees. Right now, many industries are experiencing…
Costly Advertising Error
There’s a missing ingredient in the food ad above – an advertising error that cost a lot of money. Can you spot it? It’s one that might have been caused by haste. Productivity and speed…